The goal with these concepts was to create something with a clean, elegant feel to represent the experience of the Kenrokuen Gardens. I chose to lean into the fact that the word Kenrokuen means "garden of six characteristics" in Japanese. In each concept, I made sure to include six pieces as the main flexibility point of how the brand can be shown. I took an adventurous approach when it came to my abstract designs (second page), and wanted to counter that by showing more simplistic options, (first page).